Ithuba Holdings


Corporate Social Investment


As part of ITHUBA’s Supplier and Enterprise Funding Programme, the National Lottery Operator ITHUBA funded 82 SME's. On Thursday 18 February 2021, ITHUBA hosted a virtual celebration ceremony in honour of 82 small black-owned entrepreneurs, and the Deputy Minister of the Department of Trade, Industry and Competition (DTIC), Ms Nomalungelo Gina were the keynote speakers at the event. The Funding programme was put in place due to the impact of the COVID-19 on the SME sector.

ITHUBA’s other SED programmes include Female Retailer Development programme and ITHUBA Youth Enterprise Development. Many of the recipients were unable to operate during lockdown, and couldn’t afford to pay their staff salaries. ITHUBA stepped in through the funding programme to assist some of our recipients to pay their staff salaries for 6 months.

The various Supplier and Enterprise Development (SED) programmes that ITHUBA has launched reflect ITHUBA’s passion to support and help develop black-owned businesses through skills, infrastructure, business opportunities and funding.


To assist the South African government to support those in the front line of the pandemic, as part of our CSI initiatives on 07 May 2020 the National Lottery Operator, ITHUBA, handed over 100 000 re-usable face masks to the National Department of Health and the South African Police Service as part of the PERSONAL PROTECTIVE EQUIPMENT (PPE) donation to essential workers. The handover ceremony took place at the

ITHUBA office in Sandton. In attendance were, the Honourable Ministers of Health and the Minister of South African Police Services, Dr Zweli Mkhize and Bheki Cele, Deputy Minister of Health Dr Joseph Phaahla, and representatives of other corporates who were also handing over PPE donations to the Department of Health.

“Thank You Campaign”

In light of the PPE donation, ITHUBA launched a broadcast and social media #THANKYOUCAMPAIGN to acknowledge and show gratitude to our essential workers. The campaign called upon the rest of South Africa to thank and show appreciation to our essential workers who sacrificed their lives during lockdown.

Our TVC, which had Simphiwe Dana’s rendition of the South African National anthem, received positive feedback from viewers across the country. The social media campaign kicked off with a host of celebrities such as Boity, Siya Kolisi and many more others, who posted their messages of thanks under the #NationalLotteryThankYouCampaign.